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Over in Reno-Sparks, the population growth is boosting the retail sector as more people relocate to the region from the Bay Area and other parts of the United States. “People come in on fumes and they fill up and get their groceries,” she adds. People coming in from Tahoe or Mammoth make a day out of shopping in Carson, Hannaman says, and probably end up dining in the area, walking downtown or going to a casino. The new Sprouts Farmers Market opened in May 2021 within the new renovated Reno Public Market development at the intersection of Plumb Lane and South Virginia Street. I think that a big portion (of the retail sector) is in auto sales and that in-person dealerships will stick around … being online used to be the Sears catalog of the past.” “Even at Costco they have displays everywhere of things that you can sit on, touch, try out. Furniture stores are doing well because new homes are being built and people are shopping locally to furnish them. “We have tourism here and they like to find unusual items. Meanwhile, Hannaman sees small and medium businesses like gift shops and car dealerships in Carson City still doing well as people search for a unique one-of-a-kind item that can only be found in Nevada’s capital city. “All major stores are online and delivery, but even brick and mortar stores that appear to have gone out of business - like Pier 1 Imports and Stein Mart - still have a presence online.”Īs far as how consumers are reacting to the changing landscape of the pandemic, Hannaman is noticing that retail stores are still beneficial as people like to go see the product in person, touch it, pick it up and hold it before then maybe going home and buying it online.Įven in a time when Amazon Prime is all the rage, Hannaman believes a big part of the brick-and-mortar style business in the retail sector will continue to exist. COVID forced us to look at other methods,” Hannaman says. “The big box stores that are here are here, but online became a convenient way to shop. Small- and medium-sized businesses add character to Carson City, while new retail and mixed-use centers such as the Reno Public Market and Keystone Commons in Reno, and the sprawling Oddie District in Sparks, seek to reinvent the retail experience by integrating art, entertainment and mixed-commercial elements.Īnd while COVID-19 may have changed shopping habits as more people go online to buy their essentials, there’s still a place for brick-and-mortar businesses in Northern Nevada. However, there is so much more to these cities retail-wise than just the name-brand items. “It all started around the year 2000 when we reached the 50,000-mark in our population.” “Carson City is already a regional hub people come as far away as Bridgeport and South Lake Tahoe to shop here, and we will continue to grow,” says Carson City Chamber of Commerce Executive Director Ronni Hannaman.
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It’s where everyone goes to get fast food, fill up the tank on cheap gas and stock up on supplies at big box retail stores like Costco and Target. Go here to read the digital edition.Īnyone who lives in the Eastern Sierra or on the Nevada side of Lake Tahoe knows how convenient it is to have Reno and Carson City on the other side of the mountain. EDITOR’S NOTE This story is adapted from the 2021-2022 edition of the Northern Nevada Guide, a 116-page specialty magazine published in late September by the Northern Nevada Business Weekly.